Wayfair Retail Store



Wilmette, IL


Wayfair Retail Store





CRĒO worked with Gensler to construct a variety of elements for Wayfair’s first ever brick and mortar store in Wilmette, Illinois, which spans 150,000 SF over three stories. The store is a one-stop destination for all home-related needs, including furniture, home decor, housewares, and home improvement products, catering to every style and budget. Additionally, the store features an onsite restaurant, The Porch.

CRĒO fabricated a variety of elements for this new location. In addition to interior and exterior signage throughout the store, CRĒO also produced interactive displays for their faucet and shower head selections, both of which include functional fixtures that allow visitors to test out their features and see how water flows through them. CRĒO also provided the three story tall “slat wall” surrounding a digital display in the atrium.

CRĒO was honored to play a role in the development of this new Wayfair flagship store.

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