Management Team

After 30 years in the environmental graphics industry CRĒO Industrial Arts has developed an experienced and loyal staff. When combined, our lead fabricators have over 800 years of experience in the industry, and direct teams of talented craftsman with expertise across a variety of disciplines. Our design engineers, account managers, project managers and administrators are equally experienced, and our management team features 4 individuals who have been with CRĒO Industrial Arts for 10 or more years.

Patrick Angelel


Mr. Angelel is one of two principals at CRĒO Industrial Arts. Over the course if his career, Mr. Angelel has held senior management positions in sales and marketing for both large and small companies in a variety of industries. He is an active member of the Society of Experiential Graphic Design (SEGD), having served on the board of directors for SEGD since 2012, and held the role of Treasurer in 2015 and 2016. Since taking over leadership of CRĒO in 2006, Mr. Angelel has helped drive and manage the growth of the company as it has evolved to a nationwide, industry leading custom fabricator. During that time, he has been intimately involved in securing and managing several significant environmental graphics projects ranging in size (from $500,000 to $3.5M), complexity and geography (Los Angeles, Chicago, Boston, Denver, Honolulu and many other cities.) Mr. Angelel has a BA degree from the University of Washington, where he majored in Business Administration, and serves on the board of directors for two other local community non-profit organizations.

James Storie


Mr. Storie is one of two principals at CRĒO Industrial Arts. Since acquiring CRĒO in 2006, Mr. Storie has been applying his operations and financial expertise to help drive process improvements and the dramatic growth of its internal capabilities. Prior to acquiring CRĒO, Mr. Storie was the President and Chief Operating Officer of Compass Aerospace Corporation. Compass produced structural airframe components and assemblies through a network of national and international facilities for commercial and military aerospace OEMs worldwide. Prior, Mr. Storie served as a Client Service Vice President for George Group Inc., a nationally recognized consulting firm, helping numerous Fortune 500 companies successfully implement lean process improvement initiatives focused on dramatically reducing cycle times and improving the operating efficiencies of their critical business processes. Mr. Storie has a Bachelor of Science degree in Computer Science and a Master’s in Business Administration, both from Texas A&M University.

Jeff Braaten

Account Executive

Mr. Braaten has worked in the signage and experiential graphics industry for more than 20 years, holding a variety of positions in both sales and project management. In his current role as Sr. Account Executive, Jeff acts as the primary point of contact for major projects and clients throughout the United States, managing client interactions, contractual negotiations and scope modifications, and oversees the assigned project management staff throughout the life of the project.

Completed projects under his direction include Riverwalk Collection in New Orleans, LA.; University of Washington Husky Stadium in Seattle, WA; Natick Mall in Natick, MA; Ala Moana Center in Honolulu, HI; Nintendo of America Corporate HQ in Redmond, WA; The Bellevue Collection in Bellevue, WA; Disney’s California Adventure in Anaheim, CA (various venues); Bolingbrook Town Center in Bolingbrook, IL; and and Alaska Native Medical Center in Anchorage, AK. Mr. Braaten is a graduate of Western Washington University.


Al Salm

President of Exhibits

Al Salm is the president of CRĒO’s Exhibit division, and he is responsible for facilitating all exhibit-related projects.  He has 20+ years’ experience creating interpretive displays and has overseen the creation of over 500 interpretive exhibits as a project manager, projects director, and general manager. Before joining CRĒO, Mr. Salm served as Pacific Studio’s CEO. Mr. Salm has been responsible for directing the production of exhibits for clients such as the Washington State History Museum in Tacoma; Museum of History & Industry in Seattle, WA; Bill & Melinda Gates Foundation Visitor Center in Seattle, WA; International Spy Museum in Washington D.C.; National Museum of Organized Crime & Law Enforcement (The Mob Museum) in Las Vegas, NV; Nevada State Museum in Las Vegas; The College Football Hall of Fame in Atlanta; and WWII Valor in the Pacific National Monument in Pearl Harbor, HI.

Mr. Salm holds a Bachelor of Arts degree in Technical Theatre from the University of Wisconsin-Green Bay, and he earned a Masters in Fine Arts in Technical Theatre from the University of Washington.

Rod Jablinske

Director of Operations

Rod Jablinske has 30 years’ experience in the industry and has been with CRĒO Industrial Arts since 1995. Starting in fabrication and working his way into the documentation department, Mr. Jablinske spent many years as the documentation manager before recently accepting the position of CRĒO’s director of operations. As a fabricator, his work has been featured repeatedly in the Society for Environmental Graphic Design’s publications and has received numerous National Awards, including the THEME award for 1998.

While Mr. Jablinske was documentation manager, he and his team were an integral part of every project CRĒO completed.

Mr. Jablinske became a LEED Green Associate in 2010 from the U.S. Green Building Council. Rod is a licensed master electrician and has held various welding certifications.

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