Thompson Hotels are lifestyle destinations located in major cities throughout the US. CRĒO Industrial Arts was selected to produce branding and wayfinding signage for the newest addition to their portfolio of high end hotels in Seattle, WA. Individually fabricated, face lit letters, greet visitors at the entry to the hotel. At the courtyard entry, a custom sign cabinet with push through halo illuminated acrylic letters draws visitors into the hotel lobby, restaurant, bars and entertainment venues. The majority of interior wall plaques and wayfinding signage are one-piece chemically etched zinc-metal plates with raised text, reflecting the personality of the Thompson brand.