Owner: Starwood Retail Partners
Designer: Rockwell Group
AV Integration: Diversified Systems
Location: Merrillville, IN
“The Docks” is a one-of-a-kind interactive experience with digital trees and a flowing river located in the center court of Southlake Mall in Merrillville, IN. The exhibit, including a custom “park-like” seating area, allows visitors to personalize virtual fish, build a flower bloom, or skip simulated stones at any of the seven tablet stations then watch it float down the virtual river.
"This unique element offers a relaxing ambience for our shoppers," Southlake Mall Marketing Director Erin Webster said. "It is intended to be a place for families to gather, take a break from shopping, grab a coffee and enjoy playing with the digital river."