Owner: Starwood Retail Partners
Designer: Rockwell Group
Location: Joliet, IL
The “Digital Tree” is the first of its kind custom digital display adorning a 25 foot tall fichus tree in the center court of Louis Joliet Mall. Twenty-six (26) LCD screens are suspended while showcasing various community news, mall events, store offers and selfies taken by patrons utilizing a photo booth located near the tree.
CRĒO Industrial Arts took on this extensive engineering challenge while preserving the clients production and installation deadlines. The Mayor of Joliet, Tom Giarrante, was the first to take a selfie that was displayed on the tree’s LCD panels.